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Coen Horrevoets

Fractional Product Leadership for founders and executive teams

I help organisations create clarity, momentum, and commercial rigour in product. I step in when senior product leadership is needed without committing to a permanent hire.

Based in Sydney. Available for fractional, interim, and advisory engagements.

Hands-on, embedded product leadership.

I work alongside engineering, design, and leadership to improve the quality and speed of product decisions, build durable product systems, and deliver outcomes the business can measure.

Teams are left stronger, clearer, and able to move forward independently.

Services

Fractional Head of Product / Interim Leadership

Embedded senior leadership to stabilise teams, align stakeholders, and rebuild momentum.

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Product Strategy & 3-Year Direction

Define credible product strategy tied to customer value and business outcomes.

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Opportunity-Led Discovery

Reset teams using Opportunity Solution Trees and value-driver analysis to focus on the highest leverage work.

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AI & Platform Transformation

Identify practical AI opportunities and embed them into products and workflows with appropriate trust and safety.

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Experimentation & Growth Systems

Establish north-star metrics, experimentation cadence, and evidence-based decision-making.

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Experience

20+ years of product leadership across global platforms, scale-ups, and startups, using product-led growth principles across marketplaces, payments, regulated environments, and AI to build products people love and return to.

Capabilities

Marketplaces & platform foundationsPayments, fraud, identity, trust & safetyProduct org design & coachingAI product strategy & agentic workflowsExperimentation & value-driver analysisBehavioural Design & Behaviour ChangeGrowth Loops & Product-Led Growth

Engagement Models

Strategy Sprint

2–4 weeks

Senior reset of direction, priorities, and value drivers.

Fractional Leadership

1–3 days/week

Embedded product leadership without full-time overhead.

Interim Product Lead

time-boxed

Start–stop leadership during transitions or hiring gaps.

Approach

01

Clarity first

Most teams do not need more output. They need better decisions. I focus early on value drivers, constraints, and alignment.

02

Bounded autonomy

Teams move fastest when they are clear on the goal, the guardrails, and what "good" means.

03

Evidence over opinion

I bias toward measurable outcomes, experimentation, and learning loops that compound.

04

Build capability, then step out

The goal is to leave behind a stronger product system, not dependency on an individual.