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Coen Horrevoets

Fractional Product Leadership for founders and executive teams

I help organisations create clarity, momentum, and commercial rigour in product. I step in when senior product leadership is needed without committing to a permanent hire.

Based in Sydney. Available for fractional, interim, and advisory engagements.

This is hands-on, embedded leadership—not advisory from the sidelines. I focus on outcomes, decision quality, and leaving teams stronger than I found them.

Services

Fractional Head of Product / Interim Leadership

Embedded senior leadership to stabilise teams, align stakeholders, and rebuild momentum.

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Product Strategy & 3-Year Direction

Define credible product strategy tied to customer value and business outcomes.

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Opportunity-Led Discovery

Reset teams using Opportunity Solution Trees and value-driver analysis to focus on the highest leverage work.

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AI & Platform Transformation

Identify practical AI opportunities and embed them into products and workflows with appropriate trust and safety.

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Experimentation & Growth Systems

Establish north-star metrics, experimentation cadence, and evidence-based decision-making.

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Experience

Chief Product OfficerGumtree Group(AU)
Director of ProductAirtasker(AU)
Director of ProductCatawiki(EU)
Head of Global Product StrategyeBay Classifieds Group(Global)
Fractional Product LeaderVendo.AI
FounderCaptain Stillness(AI-driven wellbeing product)

Marketplaces, payments, regulated environments, AI-driven products, global scale.

Capabilities

Marketplaces & platform foundationsPayments, fraud, identity, trust & safetyProduct org design & coachingAI product strategy & agentic workflowsExperimentation & value-driver analysis

Engagement Models

Strategy Sprint

2–4 weeks

Senior reset of direction, priorities, and value drivers.

Fractional Leadership

1–3 days/week

Embedded product leadership without full-time overhead.

Interim Product Lead

time-boxed

Start–stop leadership during transitions or hiring gaps.

Approach

01Clarity before output
02Bounded autonomy
03Evidence over opinion
04Build capability, then step out